Chairman, Advertising Sales & Client Partnerships, NBCUniversal

With Yaccarino at the helm, NBCU’s 2016 upfront was the most successful since the merger with Comcast. The numbers hit a cool $6 billion. Her strategy resulted in gains across broadcast, cable and digital sales. Moreover, she’s spearheaded NBCU’s transition into a tech-driven content company by introducing a suite of cutting-edge data, analytics and consumer targeting tools, including its Audience Studio, the Audience Targeting Platform, the NBCUx programmatic offering and NBCU+ Powered by Comcast, a data-driven program for clients. Other content partnerships under her direction include AOL and Snapchat, as well as investments in digital trailblazers BuzzFeed and Vox Media. In the coming year, she’ll continue to experiment with ad models that are data informed, such as a reduction of national ad load for “Saturday Night Live” by 30 percent this fall.

The Daily

Subscribe
Friday–December 3

Doing Good

When it comes to how Discovery, Inc. will give back this holiday season, it’s asking viewers of discovery+ to make the call. The streamer’s audiences are asked to choose

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Dec 7
Most Powerful Women Celebration Register to Join Us in NYC to Celebrate!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.