Chairman, Advertising Sales & Client Partnerships, NBCUniversal

With Yaccarino at the helm, NBCU’s 2016 upfront was the most successful since the merger with Comcast. The numbers hit a cool $6 billion. Her strategy resulted in gains across broadcast, cable and digital sales. Moreover, she’s spearheaded NBCU’s transition into a tech-driven content company by introducing a suite of cutting-edge data, analytics and consumer targeting tools, including its Audience Studio, the Audience Targeting Platform, the NBCUx programmatic offering and NBCU+ Powered by Comcast, a data-driven program for clients. Other content partnerships under her direction include AOL and Snapchat, as well as investments in digital trailblazers BuzzFeed and Vox Media. In the coming year, she’ll continue to experiment with ad models that are data informed, such as a reduction of national ad load for “Saturday Night Live” by 30 percent this fall.

The Daily

Subscribe

Last Stop: C-SPAN Retires Iconic Bus

After 26 years on the road, the C-SPAN Bus is staying parked for good with the road show moving online.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jun 10
The FAXIES Awards – Virtual CelebrationSave the Date! - June 10, 2021
Jul 16
Diversity List – 2021 Nominations Due: July 16, 2021
Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.