EVP, Marketing, AMC & Sundance TV
During her decade-plus years at AMC, Schupack’s innovative marketing leadership played a crucial role in expanding the network’s audience, as well as solidifying its spot in the lexicon of pop culture and in television history. She added marketing oversight for sister net SundanceTV last year, and much of both networks’ continued success can be attributed to the inventive, cross-platform marketing campaigns she oversees that drive enviable engagement with viewers. For proof, look no further than the Season 7 opener of “The Walking Dead.” The current programming that best reflects the kind of women’s roles Schupack likes to see? HBO’s “Veep.” “It’s about time we had a woman president!” she says.
What advice would you give your 13-year-old self?
Watching TV CAN be a job!
Which current programming best reflects the kind of women’s roles you like to see and why?
“Veep”: It’s about time we had a woman president!
What’s been the biggest story in cable this year?
The tremendous shift in viewer behavior.