EVP, Marketing, AMC & Sundance TV

During her decade-plus years at AMC, Schupack’s innovative marketing leadership played a crucial role in expanding the network’s audience, as well as solidifying its spot in the lexicon of pop culture and in television history. She added marketing oversight for sister net SundanceTV last year, and much of both networks’ continued success can be attributed to the inventive, cross-platform marketing campaigns she oversees that drive enviable engagement with viewers. For proof, look no further than the Season 7 opener of “The Walking Dead.” The current programming that best reflects the kind of women’s roles Schupack likes to see? HBO’s “Veep.” “It’s about time we had a woman president!” she says.

What advice would you give your 13-year-old self?

Watching TV CAN be a job!

 

Which current programming best reflects the kind of women’s roles you like to see and why?

“Veep”: It’s about time we had a woman president!

 

What’s been the biggest story in cable this year?

The tremendous shift in viewer behavior.

The Daily

Subscribe
Friday–June 12

Labor Group Contests Charter-Cox Terms

The National Institute for Workers’ Rights wants the California Public Utilities Commission to condition CharterCox merger approval on various workforce equity requirements.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jul 10
2026 Top Ops Awards Top Ops Awards Entry Deadline
Nov 3
2026 Most Powerful Women Awards2026 Most Powerful Women Awards
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.