Lifetime cast a magical spell with its interactive game-like application, The Witches Spellcaster, which immersed fans into the world of “Witches of East End” before the premiere of the series. In the first 24 hours following launch, the app gained around 100k page views, averaging between 150-200 users at any given time. The stats are indicative of high engagement, with fans playing multiple times to try out multiple spells. To date, there have been 200k spells cast (with 175k users) and 602k page views.

The Daily

Subscribe
Wednesday–January 7

Changes at Fox Sports

Fox Sports President/COO Mark Silverman is stepping down in the coming months and will transition into a consulting position with the company. His successor will be announced “shortly.” A

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jan 16
Cablefax 100 Awards 2026 CFX100 2026 | Nomination Deadline
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.