Lifetime cast a magical spell with its interactive game-like application, The Witches Spellcaster, which immersed fans into the world of “Witches of East End” before the premiere of the series. In the first 24 hours following launch, the app gained around 100k page views, averaging between 150-200 users at any given time. The stats are indicative of high engagement, with fans playing multiple times to try out multiple spells. To date, there have been 200k spells cast (with 175k users) and 602k page views.

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Disney+ Verts Landing Soon

The vertical video trend is making its way to Disney+ users in the U.S. this week. The streamer is adding the “Verts” feature after first announcing the move in January. A new Verts icon will appear within

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