Lifetime

Lifetime cast a magical spell with its interactive game-like application, The Witches Spellcaster, which immersed fans into the world of “Witches of East End” before the premiere of the series. In the first 24 hours following launch, the app gained around 100k page views, averaging between 150-200 users at any given time. The stats are indicative of high engagement, with fans playing multiple times to try out multiple spells. To date, there have been 200k spells cast (with 175k users) and 602k page views.