Leigh Woisard
SVP, Public Affairs, Cox Communications
An innate ability to build strong teams and encourage innovation has helped Woisard in leading an aggressive Gigabit Internet launch strategy. Due in no small part to her efforts, the company was singled out by the White House and HUD Secretary Castro for its role in bridging the digital divide. Woisard is constantly seeking out aggressive and creative ways to promote Homelife, Contour, Gigabit Internet and Cox’s community programs. She cites continuous, unrelenting change as cable’s biggest story of the year. “This year has felt as though at any moment, a significant announcement could be made that just might change everything.”
Which sector of the cable industry best demonstrates gender equality? Which could use some enlightenment?
Programming featuring women in funny, irreverent and powerful roles continues to grow. Nonfiction roles for women in real boardrooms still needs work.
What advice would you give your 13-year-old self?
Every stage of life has something great to offer. Don’t miss it by focusing too intently on what should come next.
Which current programming best reflects the kind of women’s roles you like to see and why?
I love Jill Kargman’s depiction of Jill Weber in Bravo’s “Odd Mom Out.” She deals with the real-life pressure and expectation to conform in a way that reminds us all not to take the crazy people around us too seriously.
What’s been the biggest story in cable this year?
Ongoing and unrelenting change. This year has felt as though at any moment, a significant announcement could be made that just might change everything.
