The stunt, which includes staging of a “Soviet Invasion” in LA, earned more than 22 million media impressions and helped make the series premiere the highest rated in FX history. It was also the highest rated month in FX history at the time of premiere. The stunt appeared as if a Soviet nuclear submarine has surfaced through the ground. Supporting the submarine visual were Russian actors, period-accurate Soviet military vehicles and heavy “The America” branding, as well as an exclusive press Q&A at the base of the submarine.

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Friday–March 28

Déjà Vu: MLB Opens Another Season in Distribution Flux

Some things change, but the perpetual state of uncertainty that MLB resides in with how it distributes games seems to stay the same. And with the 2025 season fully getting underway, it seems to hold true.

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