After 20 years in the industry, Frank is a pro at navigating emerging markets. Her leadership in expanding the social presence of MTV, VH1, CMT and Logo TV is paying off in spades, notably for MTV’s Always On initiative to increase nonlinear viewing—which helped propel worldwide traffic to MTV Digital 84% since its launch last April. “Antiquated measurements aren’t accurately reflecting how fans are consuming media,” she says. “We need to continue to unite and collectively push for and develop stronger measurement tools.”

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