EVP, Marketing and Creative
TV Land

The past year saw Rosenbum spearheading three highly successful ad campaigns that launched three new shows: “Hot in Cleveland,” “Happily Divorced” and “Retired at 35.” She positioned the series, developed the key art and launched creative and on-air promotions. The success of the campaigns and shows have cemented TV Land’s reinvention as a home not only for modern classics, but fresh original programming as well. “Being a marketer today is like being a kid in a candy store,” she says.

The Daily



Comcast named Elaine Barden vp, business development for the company’s West Division, heading up business

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