EVP, Marketing and Creative
TV Land

The past year saw Rosenbum spearheading three highly successful ad campaigns that launched three new shows: “Hot in Cleveland,” “Happily Divorced” and “Retired at 35.” She positioned the series, developed the key art and launched creative and on-air promotions. The success of the campaigns and shows have cemented TV Land’s reinvention as a home not only for modern classics, but fresh original programming as well. “Being a marketer today is like being a kid in a candy store,” she says.

The Daily

Subscribe

People

Comcast named Elaine Barden vp, business development for the company’s West Division, heading up business

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up