EVP, Marketing and Creative
TV Land

The past year saw Rosenbum spearheading three highly successful ad campaigns that launched three new shows: “Hot in Cleveland,” “Happily Divorced” and “Retired at 35.” She positioned the series, developed the key art and launched creative and on-air promotions. The success of the campaigns and shows have cemented TV Land’s reinvention as a home not only for modern classics, but fresh original programming as well. “Being a marketer today is like being a kid in a candy store,” she says.

The Daily

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Friday–January 16

FCC Getting New Round of Broadcast Ownership Input

Reply comments are due today at the FCC on its quadrennial review of broadcast ownership rules. That means it’ll probably be Monday before the FCC posts them all, and while many comments are likely to restate entrenched positions, a few new threads may still emerge.

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