Always an innovator, Norris has built and monetized interactive, addressable and set-top box data platforms for several large MSOs in the industry. Her influence on the industry has been her passion and success as a builder, with 20 years growing ad sales businesses for large MVPDs. “The ability of women to be detail-oriented and collaborative in a matrix company environment and partner landscape suggests a whole host of new areas of opportunity,” she says.


Where are the biggest growth areas for women in cable?

The focus on STEM disciplines and education/evangelizing by leaders in the cable and telecommunications industry is a great rallying cry for woman at all levels. The ability of women to be detail oriented and collaborative in a matrix company environment and partner landscape suggests a whole host of new areas of opportunity. Ad tech, data analytics and business intelligence, technical, sales and business operations, business and corporate development, project and product development/management and engineering are all areas seeing new growth.


What’s the most important aspect of mentoring? 

Mentoring requires an ability to get out of your own skin and see the world through a mentees eyes. Good listening skills and the ability to empower reward and redirect can result in helping someone stretch and reach new levels of achievement incrementally.


What/who inspires you at work? What/who inspires you outside the office? 

At work I am inspired by many of our employees at Viamedia who combine an entrepreneurial spirit with a can-do attitude to drive the company forward . These folks stand out to me every day and they are at all levels – SVP to a coordinator. These qualities beat out skills and experience every day. Outside the office I am inspired everyday by our military personnel and our men and women in service of their communities, countries and people around the globe.


Best trick for maintaining the personal-professional life balance? 

I was never very good here but best trick is leave work unfinished it will be there later or the next day.


Your favorite trick for unwinding?

Family time on a boat, at the beach, on a ski slope or even attending a country fair

The Daily


Broadcasters Loop in FCC on their Big 4 LPTV/Multicast Stance

With the FCC embarking on its congressionally required review of media ownership rules, the retransmission jabs are coming in hard and fast.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up


Mar 31
The FAXIES Awards 2023 Enter at Best Price by Friday, March 24
Apr 28
Top Ops & Regional RainmakersNominations Due: April 28
May 19
The Diversity List – 2023First Deadline: May 12; Final Deadline: May 19
Aug 18
Most Powerful Women – 2023Deadline: Aug. 11; Final Deadline: Aug. 18
Full Calendar


Seeking an INDUSTRY JOB?

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact [email protected] for more information.