Always an innovator, Norris has built and monetized interactive, addressable and set-top box data platforms for several large MSOs in the industry. Her influence on the industry has been her passion and success as a builder, with 20 years growing ad sales businesses for large MVPDs. “The ability of women to be detail-oriented and collaborative in a matrix company environment and partner landscape suggests a whole host of new areas of opportunity,” she says.

 

Where are the biggest growth areas for women in cable?

The focus on STEM disciplines and education/evangelizing by leaders in the cable and telecommunications industry is a great rallying cry for woman at all levels. The ability of women to be detail oriented and collaborative in a matrix company environment and partner landscape suggests a whole host of new areas of opportunity. Ad tech, data analytics and business intelligence, technical, sales and business operations, business and corporate development, project and product development/management and engineering are all areas seeing new growth.

 

What’s the most important aspect of mentoring? 

Mentoring requires an ability to get out of your own skin and see the world through a mentees eyes. Good listening skills and the ability to empower reward and redirect can result in helping someone stretch and reach new levels of achievement incrementally.

 

What/who inspires you at work? What/who inspires you outside the office? 

At work I am inspired by many of our employees at Viamedia who combine an entrepreneurial spirit with a can-do attitude to drive the company forward . These folks stand out to me every day and they are at all levels – SVP to a coordinator. These qualities beat out skills and experience every day. Outside the office I am inspired everyday by our military personnel and our men and women in service of their communities, countries and people around the globe.

 

Best trick for maintaining the personal-professional life balance? 

I was never very good here but best trick is leave work unfinished it will be there later or the next day.

 

Your favorite trick for unwinding?

Family time on a boat, at the beach, on a ski slope or even attending a country fair

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