EVP, Advanced Advertising Strategy & Operations
Cablevision Media Sales

Norris’ commitment to the interactive/advanced advertising industry extends well beyond her Cablevision duties. But her accomplishments at Cablevision make her most proud to be “at the cutting edge of some of the most progressive advanced and interactive advertising products in the industry.” As for advanced advertising, it’s ‘not just the future of the industry’ it’s the present.”

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Tuesday–June 6

IAB Tech Lab Forms Addressable Group

A new collective that’ll lead the development of technology frameworks, technical standards and market strategy to make every TV environment addressable was formed by IAB Tech Lab. It’s called the Advanced TV Commit Group, which hopes to increase interoperability and standardization across TV.

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