EVP, Advanced Advertising Strategy and Operations
Cablevision is a leader in advanced advertising, and with Norris directing strategy, the MSO shows every sign of maintaining its long-held momentum. In her role, Norris focuses on television data analytics, and on developing solutions that help brands and advertisers optimize consumer engagement and response to advertising on TV and other platforms. Her passion for the job is readily apparent. “My goal is to make TV advertising so fun and contextually relevant to consumers that it becomes part of their desired daily media consumption,” she says.