VP, Marketing
Comcast Spotlight

The highest-ranking woman at Comcast Spotlight, Grutko spearheads marketing, which covers advertising, branding, creative services, event planning and more. Recent marketing initiatives include the launch of I+, an ad platform across cable, telco and satellite households, and a partnership with advertising industry trades to create buyer and client-targeted emails, videos and Webcasts. How does she keep up? “Our industry is extremely innovative and creative, and in order to succeed, one needs to keep pace with this fast-moving world, embrace it, and find ways to make these innovations easy to understand in the minds of our advertisers.”

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Tuesday–October 27

Operators Track Political Ad Shifts

Political advertisers will spend a total of $11.6 billion on campaigns ahead of next Tuesday’s midterms, making this cycle much pricier than the 2022 elections ($8.9 billion) and even the 2024 presidential election ($11.2 billion).

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