When you’re responsible for content delivered via the Internet, mobile, VOD and broadband for one of the most viewed news organizations, you make headlines every day. Since taking the reins of CNN Digital in 2008, Estenson has led the network to double-digit growth in VOD and live video starts, robust video player enhancements and 17 million downloads of CNN’s apps, making it the No. 1 news organization on mobile devices. Estenson championed the network’s acquisition of app developer Zite and its subsequent bragging rights as the first news organization to stream its 24/7television broadcast to the Web and mobile devices.
Without social media, the world would be just a little bit: More Social!
What’s cable’s biggest digital opportunity in the next year? TV Everywhere
What digital strategy mistake must cable avoid at all costs? Letting unauthenticated content stream freely across the Web.
What’s on your wish list for the iPhone 5? For Siri to become a mind-reader. Why do I need to talk to that girl?!?