Madati leads cutting-edge partnerships and initiatives at BET Digital, the interactive arm of BET Networks, one of the most influential platforms for black consumers across the globe. “As consumer behavior shifts to a multi-screen approach, BET Digital is reinventing the way it creates content at the speed of culture,” Madati says. #BETAWARDS was a worldwide trending topic on Twitter during this year’s awards, and trended in the United States for more than 8 hours.
What’s your biggest professional accomplishment in the past 12 months?
As consumer behavior shifts to a multi-screen approach, BET Digital is reinventing the way it creates content at the speed of culture. Our properties, BET Digital and BET Social, are daily destinations for lovers of Black culture generating the most connected, engaged and loyal users of any consumer segment. BET was ranked as one of the top 25 most social brands of 2014. BET was 1 of only 4 TV networks to make the list – and was the only multi-cultural targeted brand on the list. We continue to set trends worldwide and develop exclusive original digital series like #BLX that take artists back to their old neighborhoods, and tells their stories through their own voice and their own eyes. We also launched an all new CentricTV.com, to complement the rebranding of the all new Centric, the first network designed for Black women.