VP, Communications, Sales & Marketing, International & New Technologies
ESPN

There’s nobody in cable with a better attitude than Katina Arnold, or a nicer smile. Has that upbeat personality helped her career? Besides a Cecil Fielder homerun ball, nothing has risen faster at ESPN than Arnold’s star. Just look at her title, which strains the width of her business card. Yet it’s accurate – the woman seems to do it all, answering reporters’ questions, prepping execs and talent for interviews, arranging affiliate events and, oh, yes, coordinating global communications for sports’ worldwide leader. The Betsy Magness grad also is lead communicator on new technologies, an ESPN strong suit. Her toughest job, certainly her most rewarding, is being mommy to Alex, 3, and Lia, 21 months. “You really have to juggle,” she says, “but I’m very fortunate…everyone here has been so understanding.” Her secret: “do it now, there won’t be time later.”

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Review Board: Telecom Ad Challenges on the Rise at NAD

If it feels like you’re seeing more reports of ad challenges in the telecommunications sector, you’d be right. NAD is at the heart of it.

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