As Director, Advertising Sales at Crown Media Family Networks, Medinger oversees all ad sales and integrated marketing campaigns for Group M clients, devising multiplatform campaigns for Hallmark Channel and Hallmark Movie Channel and collaborating with the ad sales marketing team to create custom sponsorship opps. It didn’t take long for her to impress superiors, who promoted her to the Director level in December after only a few months on the job. It’s no wonder: Medinger closed the largest agency Upfront deal for 2013/14 and marked an increase of 16% in total dollars across both networks, all while growing the advertising sales business by attracting $4 million dollars in new business in her brief time at the company. She’s especially adept at selling Hallmark’s original programming, and has become a master of selling both networks even if the client only thought it desired one. In late 2013, Crown’s ad revenue was up 17 percent over the same time the year prior, meaning that Medinger faces a challenge to maintain that momentum. But at this rate, we’re not really worried. She’ll figure out a way.

The Daily

Subscribe

Last Stop: C-SPAN Retires Iconic Bus

After 26 years on the road, the C-SPAN Bus is staying parked for good with the road show moving online.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jun 10
The FAXIES Awards – Virtual CelebrationSave the Date! - June 10, 2021
Jul 16
Diversity List – 2021 Nominations Due: July 16, 2021
Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.