EVP, Digital Media Sales
When Discovery ad man Joe Abruzzese stole Kayse from AOL last year to run Discovery’s growing digital ad sales operation, he must have been thinking ahead. In that time, the ad market has become more challenged than ever. Enter Kayse, who generated more than $1bln in ad revenue at AOL and has her sights on squeezing every ad dollar out of Discovery’s online family of 13 network sites – as well as its HowStuffWorks.com, TreeHugger.com and Petfinder.com sites. Don’t worry: She’s on the Kayse.