Karen Schuchardt
By
| February 5, 2014
Director, Business Development
MTV Networks
MTV continues to grab attention for its myriad attempts to evolve in the digital domain. The innovative Schuchardt has been at the nexus of some of the most salient strategic partnerships – including AT&T and Pepsi – across the company’s networks, from MTV to Spike to Comedy Central. The former Google exec cautions women not to shy away from making their mark in digital. “Women have to take responsibility for breaking into digital, a traditionally male-dominated field, as pioneers like Judy McGrath and Cyma Zarghami once broke the glass ceiling in cable.” She says segueing into management can be “a tricky balancing act” for young women, but advises, “You have a responsibility to evolve yourself.”