In the past year, Etzkorn has emphasized the importance of HSN’s customers by developing new and engaging ways to personalize how the company interacts with them. She’s also worked to increase and improve ways customers can access content seamlessly via multiple platforms, including the patented HSN Shop by Remote interactive TV service. “I continue to be inspired by our creative and collaborative environment that is leveraging technology to transform the retail experience,” she says.

 

What’s the most important aspect of mentoring?

I hope that by leading as an example I am showing other women that they too can excel in what is traditionally a male dominated field.  I am especially proud to serve, for example, as Chairperson for the Women in Technology Council for the National Retail Foundation and use that platform to inspire and mentor women.

 

Best trick for maintaining the personal-professional life balance?

I actively maintain outside interests.  I am an avid animal lover, a loyal Ohio State Buckeyes fan, and a Bruce Springsteen fanatic.

 

What/who inspires you at work? What/who inspires you outside the office?

This is an exciting time to be a part of HSNi.  I continue to be inspired by our creative and collaborative environment that is leveraging technology to transform the retail experience.

The Daily

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TV Using Digital to Feed and Extend the Brand

From reality to comedy to true crime, series with strong multimedia ties were in the spotlight at the recent Television Critics Assn press tour in LA.

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