Cable One’s highest ranked female exec is behind its Lifetime Value Strategy, which includes supporting residential high-speed data and business customers while steering the company away from unprofitable ones. She’s weathered carriage disputes, instituted consumer credit checks, set a plan to double business sales in three years and reduced truck rolls and phone calls by 26 percent. Her success advice? “I think understanding your company’s strategy, sticking to your company’s priorities, and working on the things you uniquely bring value to is a good place to start,” she says.

Best trick for maintaining the personal-professional life balance?

I don’t think there is just one trick. I think understanding your company’s strategy, sticking to your company’s priorities, and working on the things you uniquely bring value to is a good place to start. A few more include writing down your personal values and measuring your time against them on a periodic basis, having friends or colleagues who remind you of your values, and pointing out where your time is spent (especially when you get off kilter!), using technology to help you work smarter, never procrastinating (put time on your side), and most importantly, getting up at 4 a.m. – you can get more done.

When not in the office, where are we most likely to find you?

Attending children’s sporting events (cross country, football, wrestling, soccer, track), my husband’s sporting events (half marathons) or my own sporting events (New York Marathon, local races). The family that runs together, spends lots of sweaty time together!

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