Cable veteran Lopez oversees affiliate distribution and marketing for Fuse—a role that increasingly fi nds her thinking out of the box in terms of courting and sealing multiplatinum strategies. Case in point is the new deal between Fuse and Complex Networks that sees Fuse creating short-form content that will air on Complex platforms and be cross-promoted by both companies. Look for Lopez to keep her eyes trained on changing viewing patterns. “While the struggle of independent cable networks, particularly those looking to represent diverse audiences, remains a challenge, there are more distribution choices than ever before, from skinny bundles that the traditional MVPDs are launching to purely internet-based live streaming services,” she says. “There are opportunities for networks to be creative, and while it’s not easy, it’s certainly a lot of fun finding ways to tackle these new hurdles.”

The Daily

Subscribe
Wednesday–October 15

Cox-Sony SCOTUS Showdown

It’s the music labels’ turn to tell the U.S. Supreme Court why it should reject Cox Communications ’ challenge of a Fourth Circuit ruling that determined ISPs can be held liable for materially

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.