John Kosner
SVP/GM
ESPN Digital Media
Why Him? ESPN has grabbed hold of the digital opportunities better than most and has taken content across multiple screens. “Fans want their chosen content – text, video, audio, games, chat photography – delivered to them on every screen,” Kosner says.
Ace: “By aggressively personalizing our experience and combining it with ESPN’s unmatched content, we believe we can continue to super serve our audience and distinguish ourselves,” he says.
Most Exciting Digital Opportunity for Cable: “Authenticated video.”
Who Wins A Fight Between Facebook and Twitter? “Both. They do different things well.”
What You’d Like Digital Devices To Do: “Offer more real-time companion experiences with TV.”
Favorite Digital Toy: “iPhone.”
What You Miss About Analog: “The importance of great magazines.”
In 10 Years Cable Will Be: “Ubiquitous.”
Most Valuable Trait For A Digital Executive: “The ability to focus on the consumer experience.”
