Director of Marketing, Online Channel
Charter Communications

Why Him? Charter is firing on all online and mobile cylinders. Gallagher’s played an integral role in the tremendous growth of Charter’s WAP site and mobile automated buy flow. Enhanced Charter.com personalization allows the MSO to present offers based on customer preferences, making them more relevant.

Coming Soon: Gallagher is focused on “greatly improving the customer experience with our paid search channel and bringing order automation and relevancy to that channel in addition to doubling down within the mobile channel to drive additional reach and connects.”

What You’’d Like Digital Devices to Do: “TV Anywhere. The industry is getting there, but to really bring together the digital TV experience, relevant advertising, in-home device control and the ability to purchase while interacting with friends via your favorite social media channel, there are still quite a few barriers, contractual and technical, that need to be overcome.”

What You Miss About Analog: “Sorry, nothing.”

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