Jim Denney

Denney was instrumental in the development and launch of TiVo’s latest product, BOLT, which combines linear and OTT service in a unified system. He will continue to lead post-launch marketing for the BOLT team. When it comes to product development, “we directly use, test and enjoy every product and technology possible. In short, we are personally and professionally immersed in this world. Those experiences are also augmented by direct market research, interaction with customers and technology partners, and of course reading fine publications such as yours,” Denney says.

What does the multiscreen experience look like in 3 years?

All content available on whatever screen the user desires and mobile based screens used to view consumer content, augment it, or both. The viewing experience will be expanded via mobile screens that deliver much more immersive experiences. Virtual reality or augmented reality will start to create completely new entertainment experiences.

How do you keep yourself and your team engaged and informed on the changing multiscreen universe?

We directly use, test and enjoy every product and technology possible. In short, we are personally and professionally immersed in this world. Those experiences are also augmented by direct market research, interaction with customers and technology partners, and of course reading fine publications such as yours.

To what degree will measurement factor into multiscreen monetization in 2016?

The footholds have to be established in 2016.  As viewing patterns shift, multiscreen measurement becomes more of a factor.  The industry will need to keep an eye on developing markets as multi-screen viewing may actually grow faster internationally.

What are your 3 go-to apps?

The TiVo App, Spotify, Waze

If you had to spend a month in the virtual reality, what would your environment be?

A jungle! Without the anxiety inducing risk of being eaten alive or catching a deadly disease, I’d be fascinated to explore and discover.