SVP, Strategy
NBCU Digital Media

If you don’t know Schell yet, we’re betting that you will soon enough. From her Manhattan homebase, she helps oversee NBCU’s digital strategy and has been a key force in trying to move NBCU away from a reliance on traditional advertising and toward more full-scale marketing services. In this tough ad environment, such creativity is key. Schell is in the right place.

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Thursday–December 12

Women’s World Cup Could be Going to a Streamer

The U.S. rights to the 2027 and 2031 FIFA Women’s World Cups are up in the air, and it could be headed to a streaming service. Puck ’s John Ourand reports that FIFA told companies

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