SVP/GM
BBC Worldwide Latin America & U.S. Hispanic

Rodriguez has led the growth for BBC Worldwide in Latin America and in the U.S. Hispanic market – no small task given the growth in the Hispanic population and its economic power. Next up? “We need to find ways to deepen our content engagement with the Hispanic market and grow Spanish language viewing options,” she says.

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Tuesday–September 16

News FAST: Free Channels Rising as Cordless News Destination

Cable news networks saw ratings boosts last week as major breaking news events continued to command viewer attention for days after they broke, but FAST channel in the news space were also a popular destination.

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