SVP/GM
BBC Worldwide Latin America & U.S. Hispanic

Rodriguez has led the growth for BBC Worldwide in Latin America and in the U.S. Hispanic market – no small task given the growth in the Hispanic population and its economic power. Next up? “We need to find ways to deepen our content engagement with the Hispanic market and grow Spanish language viewing options,” she says.

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Streamers Go Big with Black Friday Savings

Increased online shopping should actually help the industry, particularly all these DTC streaming offerings.

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