Rodriguez’s passion for the Univision brand fuels her efforts on all fronts. Her input was pivotal in developing and launching the “Todo Es Posible” brand campaign, which spans broadcast, digital, social media and experiential extension. And in May, “Tu Gente, Tu Voz,” her local news branding campaign, rolled out to emphasize Univision’s connection with its local media teams in 126 local TV and radio stations across the country. Rodriguez also led a promotional deal to broadcast two Netflix series, “Narcos” and “Club de Cuervos,” on Univision. Given her love of all things Univision, her idea of a personal election campaign slogan might not be surprising. She says, “If I could be a little biased, I believe Univision’s marketing platform could serve as a great slogan ‘United we stand, together we grow’.”
The technology that will most benefit cable over the next year is…
The Internet of things. The possibilities are endless especially from the lens of the viewing experience and staying connected to everything surrounding that.
My personal election campaign slogan would be…
If I could be a little biased, I believe Univision’s marketing platform could serve as a great slogan: “United we stand, together we grow.”
Favorite charity organization you work with?
As an advocate of the Hispanic Community, I am an active supporter of the New Venture Academy in the Bronx and I sit on the board of directors for Ballet Hispanico. I also support the YMCA, Girl Scouts and organizations that empower future leaders at middle schools, high schools and colleges.