Rodriguez’s passion for the Univision brand fuels her efforts on all fronts. Her input was pivotal in developing and launching the “Todo Es Posible” brand campaign, which spans broadcast, digital, social media and experiential extension. And in May, “Tu Gente, Tu Voz,” her local news branding campaign, rolled out to emphasize Univision’s connection with its local media teams in 126 local TV and radio stations across the country. Rodriguez also led a promotional deal to broadcast two Netflix series, “Narcos” and “Club de Cuervos,” on Univision. Given her love of all things Univision, her idea of a personal election campaign slogan might not be surprising. She says, “If I could be a little biased, I believe Univision’s marketing platform could serve as a great slogan ‘United we stand, together we grow’.”

The technology that will most benefit cable over the next year is…
The Internet of things. The possibilities are endless especially from the lens of the viewing experience and staying connected to everything surrounding that.

My personal election campaign slogan would be…
If I could be a little biased, I believe Univision’s marketing platform could serve as a great slogan: “United we stand, together we grow.”

Favorite charity organization you work with?
As an advocate of the Hispanic Community, I am an active supporter of the New Venture Academy in the Bronx and I sit on the board of directors for Ballet Hispanico. I also support the YMCA, Girl Scouts and organizations that empower future leaders at middle schools, high schools and colleges.

The Daily

Subscribe
Tuesday–December 2

Senate Hearing Explores U.S. Cybersecurity Threats

The Senate Commerce Subcommittee on Telecommunications and Media held a hearing to investigate how the government can assist with curbing any vulnerabilities.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Dec 4
Most Powerful Women Awards Cablefax Most Powerful Women | Join Us on December 4 at Current, NYC
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.