As the man behind the ubiquitous Adobe Flash, Loeffler has impacted nearly every person with a computer or mobile device. No wonder he feels the recent partnership between Adobe and Nielsen will prove important. “Everyone is interconnected and switching between different mediums/platforms, which means pure viewership numbers are not always the only measure of success,” he says. “That said, Nielsen DCR coming to every digital screen through Adobe is a game changer. With it, digital platforms finally have the same value as broadcast TV.”

The Daily


FCC Happenings

The FCC gave the official OK to RSM US LLP as the C-band relocation coordinator. In July, eligible space stations operators selected RSM to serve as the coordinator, which is responsible for

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up