As the man behind the ubiquitous Adobe Flash, Loeffler has impacted nearly every person with a computer or mobile device. No wonder he feels the recent partnership between Adobe and Nielsen will prove important. “Everyone is interconnected and switching between different mediums/platforms, which means pure viewership numbers are not always the only measure of success,” he says. “That said, Nielsen DCR coming to every digital screen through Adobe is a game changer. With it, digital platforms finally have the same value as broadcast TV.”

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Turning 20: TAC Reaches Milestone, Despite Challenging Landscape

In an era when even the well-funded cable networks are fighting a grueling battle to maintain relevance in the modern media landscape, The Africa Channel recently celebrated 20 years of illuminating what Africa means.

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