As the man behind the ubiquitous Adobe Flash, Loeffler has impacted nearly every person with a computer or mobile device. No wonder he feels the recent partnership between Adobe and Nielsen will prove important. “Everyone is interconnected and switching between different mediums/platforms, which means pure viewership numbers are not always the only measure of success,” he says. “That said, Nielsen DCR coming to every digital screen through Adobe is a game changer. With it, digital platforms finally have the same value as broadcast TV.”

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FCC Happenings

The FCC gave the official OK to RSM US LLP as the C-band relocation coordinator. In July, eligible space stations operators selected RSM to serve as the coordinator, which is responsible for

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