As the man behind the ubiquitous Adobe Flash, Loeffler has impacted nearly every person with a computer or mobile device. No wonder he feels the recent partnership between Adobe and Nielsen will prove important. “Everyone is interconnected and switching between different mediums/platforms, which means pure viewership numbers are not always the only measure of success,” he says. “That said, Nielsen DCR coming to every digital screen through Adobe is a game changer. With it, digital platforms finally have the same value as broadcast TV.”

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FCC Begins Investigating CCP-Aligned Companies

FCC Chair Brendan Carr is putting his newly-minted Council on National Security to work, announcing a large-scale investigation into the ongoing U.S. operations of businesses aligned with the Chinese Communist

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