SVP, Digital Media & Business Development
WE tv and Wedding Channel

A risk taker who’s always on the cutting edge of innovation in the digital arena, Robertson also spearheads strategic, brand-building initiatives like the development and launch of WE tv’s Film Academy.

Her Biggest Challenge: “Adapting a mature business model to reflect the ongoing changes of our viewers’ behaviors. We need to anticipate and provide quality content in the ever-expanding ways viewers would like to receive it. Certainly, our greatest asset as programmers is brand-defining originals across all mediums.”

Best Business Book: “Positioning: The Battle for Your Mind by Al Ries and Jack Trout. This book has been around for some time, but the message is even more relevant today. With the fragmentation of media, it has become even more critical to create a distinct position for your brand in the mind of the consumer, regardless of the platform.”

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Programming

Fox Business Network ’s Larry Kudlow will host a special tax edition of “Kudlow” on Monday at 4pm ET on the network. Titled “Kudlow: Taxed to the Max,” the special will focus on tax policies coming

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Calendar

Jun 10
The FAXIES Awards – Virtual CelebrationSave the Date! - June 10, 2021
Jul 16
Diversity List – 2021 Nominations Due: July 16, 2021
Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
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