SVP, Digital Media & Business Development
WE tv and Wedding Channel
A risk taker who’s always on the cutting edge of innovation in the digital arena, Robertson also spearheads strategic, brand-building initiatives like the development and launch of WE tv’s Film Academy.
Her Biggest Challenge: “Adapting a mature business model to reflect the ongoing changes of our viewers behaviors. We need to anticipate and provide quality content in the ever-expanding ways viewers would like to receive it. Certainly, our greatest asset as programmers is brand-defining originals across all mediums.”
Best Business Book: “Positioning: The Battle for Your Mind by Al Ries and Jack Trout. This book has been around for some time, but the message is even more relevant today. With the fragmentation of media, it has become even more critical to create a distinct position for your brand in the mind of the consumer, regardless of the platform.”