VP, Digital and New Media
Why Her? Kavanagh learns from and builds on her successes. To wit: She changed the way we watch TV with OxygenLive, then made it even better with the subsequent launch, Oxygen-Live: Obsessed, an enhanced version of the original social-viewing experience.
Never Ending: The story told on TV needs to continue elsewhere, Kavanagh says. “We’re focused on true transmedia models for our shows that use digital platforms, including mobile, to extend the storytelling experience.” Her goal? “Enhance the user experience while creating upside for all the platforms involved.”
Who Wins A Fight Between Facebook and Twitter? “Depends what they’re fighting over. If it’s real time influence, Twitter. If it’s a more personal means of managing/ connecting/ sharing with people you have an offline relationship with, Facebook. Ask me again in six months.”
Favorite Digital Toy: “My iPhone 4. Currently addicted to Foodspotting because location + food imagery has influenced my dining decisions in a way I love. And I contribute.”