SVP, Distribution Marketing
Univision Communications

A pioneer in multiplatform distribution marketing, Ball is proud of the team she assembled at Univision to develop innovative strategic partnerships. “Our capabilities include everything from creative and production services, research, product integration and content development to crossplatform media planning,” she says. Ball recently conducted an extensive custom research project aimed at better understanding consumer behavior and TV purchasing decisions. As a result, she championed a breakthrough campaign targeting bilingual and Spanish-dominant viewers.

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State of DEI: NAMIC, AIM Analyze Workforce Representation

At a time when investments in DEI efforts are being questioned, NAMIC is checking in to remind the industry of the tangible change these initiatives are making.

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