SVP, Distribution Marketing
Univision Communications

A pioneer in multiplatform distribution marketing, Ball is proud of the team she assembled at Univision to develop innovative strategic partnerships. “Our capabilities include everything from creative and production services, research, product integration and content development to crossplatform media planning,” she says. Ball recently conducted an extensive custom research project aimed at better understanding consumer behavior and TV purchasing decisions. As a result, she championed a breakthrough campaign targeting bilingual and Spanish-dominant viewers.

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Next Frontier: CableLabs Explores More than Speed Connectivity Era

Internet speed records are all the rage these days, with two separate breakthroughs making the headlines recently. One is more in the distant future, but the other hits closer to home.

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