SVP, Distribution Marketing
Univision Communications

A pioneer in multiplatform distribution marketing, Ball is proud of the team she assembled at Univision to develop innovative strategic partnerships. “Our capabilities include everything from creative and production services, research, product integration and content development to crossplatform media planning,” she says. Ball recently conducted an extensive custom research project aimed at better understanding consumer behavior and TV purchasing decisions. As a result, she championed a breakthrough campaign targeting bilingual and Spanish-dominant viewers.

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Sky-ITV Combo Faces UK Regulatory Hurdle

The $2.2 billion combo between Comcast ’s Sky and ITV , the U.K.’s biggest commercial broadcaster, is facing additional scrutiny from the country’s antitrust authorities. After UK Culture Secretary Lisa

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