SVP, Distribution Marketing
Univision Communications

A pioneer in multiplatform distribution marketing, Ball is proud of the team she assembled at Univision to develop innovative strategic partnerships. “Our capabilities include everything from creative and production services, research, product integration and content development to crossplatform media planning,” she says. Ball recently conducted an extensive custom research project aimed at better understanding consumer behavior and TV purchasing decisions. As a result, she championed a breakthrough campaign targeting bilingual and Spanish-dominant viewers.

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Cable Tells FCC to Say No to Forced ATSC 3.0 Transition

Cable is pushing back against a broadcast proposal for a mandatory ATSC 3.0/NextGen TV transition, saying it would be costly and unwanted by consumers. NAB wants the FCC to require most stations to fully transition to ATSC 3.0 by February 2028.

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