SVP, Distribution Marketing
Univision Communications

A pioneer in multiplatform distribution marketing, Ball is proud of the team she assembled at Univision to develop innovative strategic partnerships. “Our capabilities include everything from creative and production services, research, product integration and content development to crossplatform media planning,” she says. Ball recently conducted an extensive custom research project aimed at better understanding consumer behavior and TV purchasing decisions. As a result, she championed a breakthrough campaign targeting bilingual and Spanish-dominant viewers.

The Daily

Subscribe
Tuesday–November 24

Editor’s Note

Your next issue of Cablefax Daily will arrive Monday. Stay safe and enjoy

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up