SVP, Distribution Marketing
Univision Communications

A pioneer in multiplatform distribution marketing, Ball is proud of the team she assembled at Univision to develop innovative strategic partnerships. “Our capabilities include everything from creative and production services, research, product integration and content development to crossplatform media planning,” she says. Ball recently conducted an extensive custom research project aimed at better understanding consumer behavior and TV purchasing decisions. As a result, she championed a breakthrough campaign targeting bilingual and Spanish-dominant viewers.

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Tuesday–March 17

Cogeco’s U.S. Outlook in 2H26 Includes Welo

Cogeco President/CEO Frédéric Perron outlined the Canadian broadband operator’s plan to improve financial performance in 2H26 in the U.S., where it operates under the Breezeline brand as well as the recently launched, central Ohio-based ISP Welo.

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