Director, Digital Communications
Time Warner Cable

Why Him? Time Warner Cable’s social media voice, Simmermon puts a human face on the MSO. “Customers hate what they don’t understand. I just try to use whatever media I can to demonstrate what a constant, complicated miracle cable is and show that I’m an actual human being who happens to work here,” he says. “Today, it’s social media. Someday it’ll be something else. The principles are constant, though.”

Let Me Entertain You: Simmermon’s Untangled blog is anything but corporate. “I operate under two principles: corporate blogs are boring; and the Internet was created by and for people who are screwing around at work. People want to laugh, get mad, learn something new, and share something cool,” he says. “I try to feed those desires without seeming needy or desperate.”

When Will Authentication Be A Success? “Shortly after the first automobile accident caused by watching streaming television behind the wheel.”

What You Miss About Analog: “The default setting for society used to be ‘focus on what you’re doing before moving onto something else.’ Multi-tasking is a myth, it’s actually half-assing several things simultaneously rather than doing one thing at a time and doing it well. The phrase ‘there’s no such thing as a stupid question’ was definitely coined before the Internet era.”

The Daily

Subscribe

Zaslav on Top With AT&T-Discovery Merger

Discovery CEO David Zaslav has spent the last 15 years building a factual content empire, but a $43 billion merger with WarnerMedia will soon have him overseeing a dynasty with more than 20 traditional cable networks, two young streaming services, and probably a partridge and a pear tree.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jun 10
The FAXIES Awards – Virtual CelebrationSave the Date! - June 10, 2021
Jul 16
Diversity List – 2021 Nominations Due: July 16, 2021
Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.