Jatin Desai

Desai, a founding partner and CTO of itaas, is currently working on interactive services such as transactional TV, multiscreen and multiplatform applications. The 20-year industry vet believes the Supreme Court’s Aereo ruling as well as the battle over classifying Internet as a utility service will shape cable in the years to come. Defining diversity in 2014 means unity among diverse people, he says: “As an industry, we should look at diversity in our media and content, our service offerings, and also making services available to under-represented areas.”

What’s the definition of diversity in 2014, and how can the cable industry do better in the area of inclusiveness?

Unity among diverse people is how we should look at it. Diversity isn’t limited to the area of employment. As an industry, we should look at diversity in our media and content, our service offerings (providing services that are suitable for viewers with diverse backgrounds) and also making services available to under-represented areas.

What qualities do you look for when making a new hire?

Beyond the basic qualifications, skillset and past record, I look for honesty in recognizing and overcoming one’s own capabilities and limitations.

Name one emerging trend in cable we should all have our eye on.

The Supreme Court Aereo ruling on re-trans issue resulting fallout as well as Title II battle over classifying Internet as a utility will shape the industry in years to come.  Business wise, pending mergers (ATT/DIrectTV and Comcast/TWC) as well as further consolidation are things to watch.