Jason Kilar

CEO
Hulu

Why Him? Is Kilar a friend or foe of cable? Even though Hulu now is owned in part by Comcast’s NBCU, it’s still thought to be the hub for many cord-cutters – home entertainment. Want more? How about Hulu’s foray into developing programming, with Kiefer Sutherland starring in a series of 5-7-minute episodes?

America’’s Next Top Model: “In the near to mid term, we anticipate being able to generate higher advertising returns than any traditional channel can from their advertising service, for any type of content,” Kilar said in a February blog post that dismissed traditional TV’s excess of commercials. Citing data from Nielsen/IAG, Kilar said Hulu’s video ad service is 2x more effective than traditional TV ad services. “We believe that all studios and networks will recognize that it is in their economic interest to insist on per-user per-month pricing in all their distribution relationships,” he said.

It Figures: Hulu expects to generate nearly $500mln in revenue from ads and subscriptions this year, up from $263mln in ’10 and surpass 1mln Hulu Plus subs.