CEO
Hulu

Why Him? Is Kilar a friend or foe of cable? Even though Hulu now is owned in part by Comcast’s NBCU, it’s still thought to be the hub for many cord-cutters – home entertainment. Want more? How about Hulu’s foray into developing programming, with Kiefer Sutherland starring in a series of 5-7-minute episodes?

America’’s Next Top Model: “In the near to mid term, we anticipate being able to generate higher advertising returns than any traditional channel can from their advertising service, for any type of content,” Kilar said in a February blog post that dismissed traditional TV’s excess of commercials. Citing data from Nielsen/IAG, Kilar said Hulu’s video ad service is 2x more effective than traditional TV ad services. “We believe that all studios and networks will recognize that it is in their economic interest to insist on per-user per-month pricing in all their distribution relationships,” he said.

It Figures: Hulu expects to generate nearly $500mln in revenue from ads and subscriptions this year, up from $263mln in ’10 and surpass 1mln Hulu Plus subs.

The Daily

Subscribe

AccuWeather Bets on Nielsen

AccuWeather and Nielsen entered into a multi-year agreement for cable TV measurement. The network will

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Dec 3
Cablefax Program Awards Call for Entries
Dec 7
Most Powerful Women Celebration Register to Join Us in NYC to Celebrate!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.