Arouh leads distribution, deals, marketing, programming scheduling, digital media, new business opportunities and negotiations for Entertainment Studios Networks’ seven HD cable networks. On the latter, she’s been on a tear as of late, having just secured a multiyear distribution agreement to deliver its 24/7 Comedy.TV network to Suddenlink subs. Her thoughts on how cable can do better at supporting women: “Drop the ladder by hiring and promoting women to lead departments and ultimately organizations.”
How can cable do better job at supporting the industry’s women?
Drop the ladder by hiring and promoting women to lead departments and ultimately organizations.
What’s been the biggest story in cable this year?
There are two headlines: The net neutrality and consolidation.
How do you define a successful career?
A passionate commitment to exceeding expectations, being authentic, and advocating ethical business practices while contributing to social causes through non-profit participation.
Best trick for maintaining the personal-professional life balance?
Focus in the moment.
When not in the office, where are we most likely to find you?
At home with my family.