This year marks Nat Geo Wild’s 5th anniversary, and Vissering has effectively contributed to the network’s exponential growth since its launch. 2014 was the network’s most-watched and highest-rated year ever, with primetime P2+ delivery up 22% from 2013. Vissering found huge success with last year’s Big Cat Week event and has been instrumental in making the brand strong. The ability to lead with command but always with respect is how she defines success. And when work gets crazy, it’s “important that you have the escape of your family to lean on,” she says.
What’s your biggest professional accomplishment in the past 12 months?
The shows that my team have developed and produced have helped our network achieve consistent growth in a year where many networks were either flat or down.
How can cable better support diversity?
Showcasing key executives in the industry, like NAMIC and the Cablefax Award, is a great way to publicize cable’s support for diversity. By highlighting the path of the successful executives it really does break down barriers and encourages others to enter the industry.
What’s been the biggest story in cable this year?
The story that impresses me is how Netflix continues to grow as a powerhouse. I remember the little red envelopes arriving at my house once a week and wondered when and how their business was going to survive and in a blink of an eye, they have become a household name in great entertainment.
How do you define success?
The definition of success has changed so much for me over the course of my career. What I defined as success 5, 10, 15 years ago is not how I describe it now. Success changes as one’s role changes both personally and professionally. Currently, I would best describe success as being able to lead with command but always with respect. As a mother and wife, balance in one’s personal life is also important. Knowing your priorities at all times is key. That sounds a bit cliché but when work gets crazy, it’s important that you have the escape of your family to lean on.