SVP, Distribution Marketing
Fox Networks

Bigalow manages marketing strategies for Fox Nets’ affiliates and has been invaluable in recent negotiations with Time Warner Cable, DISH Network and Cablevision. It can be a challenge. “We were working late recently and decided a particular project was akin to working on a 1,000-piece puzzle of the Pacific Ocean – in the dark, with sunglasses on. The challenge: putting this puzzle together amidst a complex web of products that are intertwined with a variety of issues that impact our current and future business.”

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Wednesday–May 7

Pendulums Break

Commentary by Steve Effros In my last column I focused on the circular nature of the thinking surrounding telecom business plans. We go “round and round again” on such ideas as linear video broadcast

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