Given his tech-savvy background and expertise, Miles is better known for being “inside” the video “box” as he helps bring content to life on multiple screens. One major accomplishment for Miles and his team was enabling the launch of Time Warner Cable’s first IP-only video trial, the TWC TV Roku Trial, in New York City. He believes measurement will be key to video monetization. “IP-based video delivery allows accurate measurement of what consumers are viewing in a way that was not possible with previous technologies,” he says.
What does the multiscreen experience look like in 3 years?
Today we’re very close to realizing the promise of any content on any device at any time. Over the next few years we will see this expand to include more consistent, and improved, video quality across all screens. We will also see much deeper integration between the various screens to enhance both control and mobility of the viewing experience.
To what degree will measurement factor into multiscreen monetization in 2016?
Measurement is going to continue to be very important to monetization. IP-based video delivery allows accurate measurement of what consumers are viewing in a way that was not possible with previous technologies. It also provides insight into the unique patterns of viewership across different types of devices. This means that content creators and advertisers will both have a more accurate understanding of what customers are actually watching, and on which devices, which they can use to better monetize their assets and advertising campaigns.
What are your 3 go-to apps?
My 3 go-to apps are TWCTV, Clash of Clans and Coursera.