Title: COO, Telemundo Media
Years in Cable: 10+
Education: BA Tufts University; MBA, Baruch College
Best Advice: Follow your passion.
Title: EVP, Telemundo Ad Sales
Years in Cable: Buying Cable: 25+; selling Cable: 1
Education: BS, Cornell University; JD, Fordham University School of Law
Best Advice: Never stop learning.
Network execs still trying to capture Spanish-speaking viewers may want to take a lesson from Hernández. Runaway telenovelas like “La Patrona” and the hit reality competition “La Voz Kids” rocketed the network to ratings and viewer records. When the dust settled, Hernández had turned Telemundo into one of the fastest growing broadcast networks in primetime. Yet what’s success without the sales? In his first Upfront leading Telemundo Media, Rosen stacked up record numbers in 2013, bringing aboard more than 20 new advertisers and double-digit volume growth. Plenty of success to go around, it appears.
TV show I’d most like to have a cameo in? “Game of Thrones”
Frank Underwood or Nick Brody? Frank Underwood
My favorite newfound hobby: Binge viewing
The technology that will most benefit cable over the next year is: One that will drive and support new content monetization strategies.
The day we get multiplatform measurement is the day I… Will do cartwheels down Madison Avenue
I watch the majority of programming on this device: My Samsung TV
The biggest innovation in cable over the last year: Live commercials on mun2
TV show I’d most like to have a cameo in: Super Bowl halftime show (air guitar)
John, Paul, George or Ringo? John and Paul were a team. Can’t choose one!
Frank Underwood or Nick Brody? Please! Carrie Mathison would bring them both to justice, and fall in love with both of them!
Twitter or Instagram? A face-to-face conversation
My favorite newfound hobby: Spin class!
One thing I would do all the time if I could: Spin class!
Oscars or Grammys? Latin Billboards on Telemundo and mun2
Favorite Restaurant: Il Gabbiano in Miami
Favorite vacation spot: Paris
Beach or mountains? Beach
Who’s on deck for the next celebrity meltdown? Betty White
Desert island album; The Who, Quadrophenia
Favorite TV show as a kid: “Monty Python”
Dish I can make and that would impress a celebrity chef: Turkey burger
The day we get multiplatform measurement is the day I… sell every audience impression we deserve credit for.
My favorite business/motivational book: The Art of Strategy