COO
Telemundo Media

Hernández is a marketing innovator whose purview at Telemundo covers all domestic revenue and marketing, digital media, emerging platforms, affiliate relations, research and mun2. She created Telemundo’s popular telenovela fan club and brokered a significant deal with L’Oreal to sponsor the launch. She’s also leveraging mun2’s audience via new online community Cultural Connectors. Cable can better embrace diversity by “promoting the importance of diversity as a business imperative,” she says. Which recent developments most excite her? “Seeing more and more cable networks launch targeted to the US Hispanic audience,” she says. “It is terrific to see so many new channel and content options available to the fastest growing consumer segment in our country.” She’s also jazzed about the launch of Hispanics@nbcu, which offers marketers the opportunity to reach Hispanics across all of Telemundo’s platforms in dual languages. At press time, we learned that Emilio Romano will become Hernández’s new boss when he takes over as president this month. He’s in good hands!

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