Investigation Discovery
By
| June 3, 2015
ID had a better idea for Black Friday: Avoid the crowd and enjoy a marathon of deadly women with the witty and upbeat Roseanne Barr. That said, the channel wanted to make sure viewers didn’t miss out on shopping either. The stunt included vignettes that promote a $5,000 giveaway. The campaign not only created noise for ID but also helped promote Barr’s new show dubbed “Momsters: When Moms Go Bad.”