ID had a better idea for Black Friday: Avoid the crowd and enjoy a marathon of deadly women with the witty and upbeat Roseanne Barr. That said, the channel wanted to make sure viewers didn’t miss out on shopping either. The stunt included vignettes that promote a $5,000 giveaway. The campaign not only created noise for ID but also helped promote Barr’s new show dubbed “Momsters: When Moms Go Bad.”

The Daily


Verizon, NYC Reach Settlement

Verizon has an agreement with New York City that settles proceedings against it after the city claimed it had failed to meet buildout terms for its Fios network under its cable franchise agreement.

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