Simunic has been a major player in helping TWC launch more than 50 new features and products. She also created apps for television, laptop and mobile devices that change how consumers think about and use phones. She believes understanding technology and digital space is the way to successfully manage any part of the business today. “Women have huge potential to differentiate themselves with an understanding of technology and use this expertise to grow their careers,” she says.

 

Where are the biggest growth areas for women in cable?

Technology. I have no doubt about that because most companies in the cable space are technology companies at heart. Putting customers first, the media and cable companies use technology at the core of everything they do. It’s how they enable their customers to use services without regard for device type or physical location. Technology roles don’t only reside in engineering departments. Understanding technology and digital space is the way to successfully manage any part of the business today. Women have a huge potential to differentiate themselves with an understanding of the technology and use this expertise to grow their careers.

 

Best trick for maintaining the personal-professional life balance?

I believe in bringing your whole self both to work and to home. With today’s digital technology there is no clear separation of life across the hours of the day. If you are passionate about what you do (and I hope you are!), integrating professional and personal activities is essential and fulfilling. It’s about mastery of yourself – being a good parent, guitar player and corporate technologist, all in one.

 

Your favorite trick for unwinding?

For me, it’s playing with my two-year old son. He takes me to a completely different creative mindset where nothing else matters. It clears my mind and puts things in proper perspective.

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