In less than a year as MundoFox chief, Morales is growing the Spanish-language network into a go-to source of entertainment, news and information for the Hispanic U.S. market. His prior experience in local and national television sales and marketing are invaluable in attracting advertisers to MundoFox. And his wise hiring decisions don’t hurt either. “I look for smart and curious people who can find creative solutions to everyday problems,” he says. “As the newest player in the broadcast arena, we have to be more creative and flexible and our team should display those qualities.”
What’s the definition of diversity in 2014, and how can the cable industry do better in the area of inclusiveness?
Diversity and inclusiveness should always go hand in hand. I’m very proud to work for a company that takes this very seriously. The fox audience strategy team has made great inroads in this arena with their mission to authentically engage and promote diverse voices across 21st century fox and to transform the representation and portrayal of diverse communities within the media and entertainment industries.
What qualities do you look for when making a new hire?
I look for smart and curious people who can find creative solutions to everyday problems. As the newest player in the broadcast arena, we have to be more creative and flexible and our team should display those qualities.
Name one emerging trend in cable we should all have our eyes on.
Content continues to be king and that’s not a new trend, however, how that content is consumed continues to evolve. We have to be prepared to compete across different platforms, but ultimately deliver unique and innovative storylines that will engage our viewers by creating a conversation in their social networks [on and offline] and ultimately build our audience.