The return on investment of “Racing is Magic” was magical. The online game was the top-performing game of 2013 for the network with more than 5 million game plays. During the promotional period, the game brought in 2 million game plays, more than 5% of site traffic overall and 15% of game traffic overall. The game drew nearly 200% more game plays than the #2 game on the site, the popular “Adventures in Ponyville.” And of course, the game contributed to the show’s rating success: The series was the network’s #1 telecast in network history among kids 2-11 and P2+, as of December 2013.

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Guessing Game: Verizon Growth Steady, But For How Long?

The broadband growth train at Verizon is still moving, but some worry the business may be losing steam.

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