The return on investment of “Racing is Magic” was magical. The online game was the top-performing game of 2013 for the network with more than 5 million game plays. During the promotional period, the game brought in 2 million game plays, more than 5% of site traffic overall and 15% of game traffic overall. The game drew nearly 200% more game plays than the #2 game on the site, the popular “Adventures in Ponyville.” And of course, the game contributed to the show’s rating success: The series was the network’s #1 telecast in network history among kids 2-11 and P2+, as of December 2013.

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Wednesday–December 11

Cruz Addresses Foreign Cyber Threats After ‘Salt Typhoon’

After a U.S. official confirmed at least eight U.S. telecommunications providers were breached as part of a foreign hacking campaign, Sen. Ted Cruz (R-TX) called for more focus on defending state-sponsored

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