Integrated Marketing Campaign | HISTORY – The Curse of Oak Island Season 3

 History wanted to not only engage existing fans of the series, but also convince those who had never seen it that it wasn’t too late to join three seasons in. With analytics showing that the series attracts a slightly more affluent and educated viewer, History created a customized paid post on NYTimes.com that detailed the history of the curse. Other elements included a treasure-hunting online game and an NFL.com takeover and integration in which Fantasy LIVE analysts discussed whether players in upcoming games were “cursed” or “treasure.”  Season 3’s premiere notched 3.1 million total viewers, making it the most-watched season to date with a 16% increase in total viewers over Season 2. And interactive game “Dig!” drew 250K plays to date and rising.

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Tuesday–December 23

CFX Review: The Five Industry Stories that Defined 2025

Sometimes, to look forward, you’ve got to look back. As we head into 2026, the CFX editors reflect on the year that was, recapping what they believe were the five biggest stories of the past 12 months.

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