Integrated Marketing Campaign | HISTORY – The Curse of Oak Island Season 3

 History wanted to not only engage existing fans of the series, but also convince those who had never seen it that it wasn’t too late to join three seasons in. With analytics showing that the series attracts a slightly more affluent and educated viewer, History created a customized paid post on NYTimes.com that detailed the history of the curse. Other elements included a treasure-hunting online game and an NFL.com takeover and integration in which Fantasy LIVE analysts discussed whether players in upcoming games were “cursed” or “treasure.”  Season 3’s premiere notched 3.1 million total viewers, making it the most-watched season to date with a 16% increase in total viewers over Season 2. And interactive game “Dig!” drew 250K plays to date and rising.

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Wednesday–September 10

O’Rielly’s TMT Whiteboard: Giving Congress Its Due

Given the renewed attention on these authoritative lines after the proper demise of the Chevron Doctrine and other court actions, everyone involved in communications policy should consider Congress in its proper light and be willing to present extraterritorial ideas to the rightful place for dissection.

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