Integrated Marketing Campaign | HISTORY – The Curse of Oak Island Season 3
History wanted to not only engage existing fans of the series, but also convince those who had never seen it that it wasn’t too late to join three seasons in. With analytics showing that the series attracts a slightly more affluent and educated viewer, History created a customized paid post on NYTimes.com that detailed the history of the curse. Other elements included a treasure-hunting online game and an NFL.com takeover and integration in which Fantasy LIVE analysts discussed whether players in upcoming games were “cursed” or “treasure.” Season 3’s premiere notched 3.1 million total viewers, making it the most-watched season to date with a 16% increase in total viewers over Season 2. And interactive game “Dig!” drew 250K plays to date and rising.