Integrated Marketing Campaign | HISTORY – The Curse of Oak Island Season 3

 History wanted to not only engage existing fans of the series, but also convince those who had never seen it that it wasn’t too late to join three seasons in. With analytics showing that the series attracts a slightly more affluent and educated viewer, History created a customized paid post on that detailed the history of the curse. Other elements included a treasure-hunting online game and an takeover and integration in which Fantasy LIVE analysts discussed whether players in upcoming games were “cursed” or “treasure.”  Season 3’s premiere notched 3.1 million total viewers, making it the most-watched season to date with a 16% increase in total viewers over Season 2. And interactive game “Dig!” drew 250K plays to date and rising.

The Daily


Netflix Takes Emmys

Netflix came out on top at the 73rd Emmy Awards telecast Sunday night. The streamer took home 10 awards, followed closely by HBO and HBO Max (nine).

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up


Sep 22
Most Powerful Women – 2021 Final Deadline: Sept 22, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar


Seeking an INDUSTRY JOB?

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact for more information.