Games Marketing | HISTORY – The Curse of Oak Island Season 3

 On the heels of History’s “The Curse of Oak Island” season 3, the network sought to engage new viewers, particularly the more affluent and educated adults how love treasure hunting and historical mysteries. It created a nostalgic, video game where treasure hunting is the skill to master. Aspects of well-known games like Dig Dug were incorporated into the new interactive game, dubbed by History “Oak Island Dig!” The show turned out to the be most-watched season with a 16% increase in total viewership compared to season 2.

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NAB Joins Nexstar Appeal–Sort Of

DirecTV and a coalition of state AGs aren’t buying Nexstar and Tegna’s argument that they need an expedited appeal of a preliminary injunction preventing their combination. Meanwhile, NAB’s trying to stay neutral.

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