Games Marketing | HISTORY – The Curse of Oak Island Season 3

 On the heels of History’s “The Curse of Oak Island” season 3, the network sought to engage new viewers, particularly the more affluent and educated adults how love treasure hunting and historical mysteries. It created a nostalgic, video game where treasure hunting is the skill to master. Aspects of well-known games like Dig Dug were incorporated into the new interactive game, dubbed by History “Oak Island Dig!” The show turned out to the be most-watched season with a 16% increase in total viewership compared to season 2.

The Daily


New Street Drops Altice USA to ‘Neutral’

New Street Research is downgrading Altice USA to “Neutral” after a warning from CEO Dexter Goei that the provider would lose subs in 3Q21. “The stock is too cheap, even with 12-18 months pause in share

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