Games Marketing | HISTORY – The Curse of Oak Island Season 3

 On the heels of History’s “The Curse of Oak Island” season 3, the network sought to engage new viewers, particularly the more affluent and educated adults how love treasure hunting and historical mysteries. It created a nostalgic, video game where treasure hunting is the skill to master. Aspects of well-known games like Dig Dug were incorporated into the new interactive game, dubbed by History “Oak Island Dig!” The show turned out to the be most-watched season with a 16% increase in total viewership compared to season 2.

The Daily

Subscribe
Thursday–April 25

Comcast Entering Carriage Renewals With Open Mind

Comcast ’s domestic video customer net losses were 487,000 during 1Q24. Leadership didn’t have much to say when it came to the Xumo streaming platform, but President/CEO, Connectivity & Platforms Dave

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jun 13
2024 American Broadband Congress Conference Registration is Open!
Jun 26
2024 FAXIES Awards Nominations Are Open!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Rob Hudgins, [email protected], for more information.