History bet big when it greenlit an epic series about a tribe of Norse marauders who plunder and kill for sport—but who also somehow win us over with their devotion to each other and a sacred (and brutal) honor code. That combination of intrigue, action and violent conflict is of course nothing new to the Comic-Con crowd, which has been there and done that. Yet History was able to churn out enormous buzz that turned Vikings into the #1 trending topic on social media at this year’s confab. Case in point: “The All Hail Vikings Waterway Experience” stayed true to its subject matter’s rebellious roots by staking out space across from the convention center and inviting anyone (including those not credentialed for Comic-Con) to race miniature replicas of Viking ships on a 50-foot, custom made waterway. The plunder? A shield autographed by the cast. History also handed out 22,000 limited edition Vikings comic books to fans. It was all followed by a panel, screening and party. In the end, some 15,000 fans visted the experience, with more than 2,400 participating in the boat races. We think the Vikings would have been proud.

The Daily

Subscribe
Friday–December 13

State of DEI: NAMIC, AIM Analyze Workforce Representation

At a time when investments in DEI efforts are being questioned, NAMIC is checking in to remind the industry of the tangible change these initiatives are making.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Apr 16
Cablefax 100 Awards Nominations Open November 13th, 2024.
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.