To set itself apart from the clutter and competition, History’s campaign focused on targeting younger males, through a tie-in with PlayStation’s “God of War: Ascension” video game and animated Vikings, promos on digital service Crackle and press kits containing shield replicas. The goal was to bring ancient Viking history into the present. And it went down in history as the top network in all of TV among males 25-54 during the 10pm hour.

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Wednesday–September 17

Wrestlepalooza: ESPN Is New WWE Home, But Not For All Pay TV Subs

ESPN will air “Wrestlepalooza,” its first WWE premium live event [PLE], on Saturday, but not all ESPN subs will have access to the event.

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