To set itself apart from the clutter and competition, History’s campaign focused on targeting younger males, through a tie-in with PlayStation’s “God of War: Ascension” video game and animated Vikings, promos on digital service Crackle and press kits containing shield replicas. The goal was to bring ancient Viking history into the present. And it went down in history as the top network in all of TV among males 25-54 during the 10pm hour.

The Daily


Supply Chain: Fiber Demand Skyrockets in Age of COVID

Broadband and cable operator are running into supply chain problems as they embark on construction—particularly for fiber.

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