To set itself apart from the clutter and competition, History’s campaign focused on targeting younger males, through a tie-in with PlayStation’s “God of War: Ascension” video game and animated Vikings, promos on digital service Crackle and press kits containing shield replicas. The goal was to bring ancient Viking history into the present. And it went down in history as the top network in all of TV among males 25-54 during the 10pm hour.

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Thursday–April 23

Charter, Comcast, Liberty Global Talk Cable’s Competition

It’s a very busy Thursday for the Syndeo Institute at The Cable Center. It’s not only hosting its annual Cable Hall of Fame celebration at the Ziegfeld Ballroom in NYC this evening, but also opened the day with an exclusive industry leadership forum just a few blocks away at the Paley Media Center.

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