To set itself apart from the clutter and competition, History’s campaign focused on targeting younger males, through a tie-in with PlayStation’s “God of War: Ascension” video game and animated Vikings, promos on digital service Crackle and press kits containing shield replicas. The goal was to bring ancient Viking history into the present. And it went down in history as the top network in all of TV among males 25-54 during the 10pm hour.

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NAB Joins Nexstar Appeal–Sort Of

DirecTV and a coalition of state AGs aren’t buying Nexstar and Tegna’s argument that they need an expedited appeal of a preliminary injunction preventing their combination. Meanwhile, NAB’s trying to stay neutral.

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