To set itself apart from the clutter and competition, History’s campaign focused on targeting younger males, through a tie-in with PlayStation’s “God of War: Ascension” video game and animated Vikings, promos on digital service Crackle and press kits containing shield replicas. The goal was to bring ancient Viking history into the present. And it went down in history as the top network in all of TV among males 25-54 during the 10pm hour.

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More BEAD Bidding to Come

NTIA announced Thursday that states and territories can use a portion of their BEAD savings toward unserved locations that were identified after their final proposals were submitted. Everyone has been waiting

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