To set itself apart from the clutter and competition, History’s campaign focused on targeting younger males, through a tie-in with PlayStation’s “God of War: Ascension” video game and animated Vikings, promos on digital service Crackle and press kits containing shield replicas. The goal was to bring ancient Viking history into the present. And it went down in history as the top network in all of TV among males 25-54 during the 10pm hour.

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Wednesday–December 11

Cruz Addresses Foreign Cyber Threats After ‘Salt Typhoon’

After a U.S. official confirmed at least eight U.S. telecommunications providers were breached as part of a foreign hacking campaign, Sen. Ted Cruz (R-TX) called for more focus on defending state-sponsored cyber threats.

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