Bhise doesn’t know the meaning of “resting on his laurels.” He’s always moving to the next stretch goal. He predicts that within three years content discovery will become intuitive and fun thanks to visual and personalization mechanisms. Knowing that consumers expect phones, tablets, laptops and the screen in the living room all to serve as TVs, Bhise keeps product innovation, investment and partnerships all working in tandem to meet consumer demand.
What does the multiscreen experience look like in 3 years?
Intuitive and fun to find and discover content, using visual, personalization, and multi-modal mechanisms. Gets us watching quickly and intelligently uses identity to recognize our subscriptions and logs us into our rightful content.
How do you keep yourself and your team engaged and informed on the changing multiscreen universe?
We read, we listen, we engage in conversation, and we reflect. The team shares articles across a really broad spectrum of media; we learn a lot from talking to our customers and our technology partners. Keeping up is great, but as a tech company we have to make forward progress. Last week we finished Synacor Hackathon 2016 where teams worked on such an amazing number of ideas and innovations, many of which will make be in our next-gen products.
To what degree will measurement factor into multiscreen monetization in 2016?
Analytics is such a critical part of improving and growing product engagement. We have BI tools that track hundreds of variables in our video platform that can enable our customers to evolve the user experience. We keep on top of industry standard ratings so our customers get, for example, the appropriate C3, C7 credit. Synacor is unique in that in addition to being a technology and services partner, we are also a revenue partner to our customers. Our advertising business unit can monetize these video experiences on behalf of our customers at very attractive RPMs.