The tactics of HGTV’s campaign, created to improve brand awareness, create unique experience and data collection, was a holiday hit. It reached 44 million+ shoppers in 10 markets over a period of 6 weeks and scored more than 300 million media impressions. It also made HGTV’s retail partners very happy as the initiative helped generate an impressive 40.6% gain in holiday traffic at the 10 shopping centers that hosted the campaign.

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Monday–July 14

FCC Approvals Raise Speculation for More Mergers

The FCC’s approval of a trifecta of deals—T-Mobile-UScellular, Intelsat-SES and T-Mobile-Metronet—could open the floodgates for more consolidation

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