The tactics of HGTV’s campaign, created to improve brand awareness, create unique experience and data collection, was a holiday hit. It reached 44 million+ shoppers in 10 markets over a period of 6 weeks and scored more than 300 million media impressions. It also made HGTV’s retail partners very happy as the initiative helped generate an impressive 40.6% gain in holiday traffic at the 10 shopping centers that hosted the campaign.

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Monday–September 21

Supply Chain: Fiber Demand Skyrockets in Age of COVID

Broadband and cable operator are running into supply chain problems as they embark on construction—particularly for fiber.

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