The tactics of HGTV’s campaign, created to improve brand awareness, create unique experience and data collection, was a holiday hit. It reached 44 million+ shoppers in 10 markets over a period of 6 weeks and scored more than 300 million media impressions. It also made HGTV’s retail partners very happy as the initiative helped generate an impressive 40.6% gain in holiday traffic at the 10 shopping centers that hosted the campaign.

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Friday–June 11

5 Questions: Spectrum Mobile Three Years After Its Debut

With Spectrum Mobile celebrating its three-year anniversary this month, we caught up with chief mobile officer Danny Bowman to chat about its trajectory.

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