The tactics of HGTV’s campaign, created to improve brand awareness, create unique experience and data collection, was a holiday hit. It reached 44 million+ shoppers in 10 markets over a period of 6 weeks and scored more than 300 million media impressions. It also made HGTV’s retail partners very happy as the initiative helped generate an impressive 40.6% gain in holiday traffic at the 10 shopping centers that hosted the campaign.

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Friday–December 13

State of DEI: NAMIC, AIM Analyze Workforce Representation

At a time when investments in DEI efforts are being questioned, NAMIC is checking in to remind the industry of the tangible change these initiatives are making. It hosted a 2024 Multi-Ethnic Diversity Report

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Cablefax 100 Awards Nominations Open November 13th, 2024.
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