Non-Profit Partnerships | HBO Multicultural Marketing – Every Story Every One Partnership

HBO connected with audiences of all stripes for Pride Month through its digital video-based campaign that was built around the message “Every Story. Every One.” The partnership reflected the diversity of the LGBT community and the breadth of the network’s programming. HBO also worked to message the depth of LGBT content on HBO Now by highlighting characters and icons within themes. The campaign has so far garnered over 10 million press and paid impressions, over 1,500 HBO Now downloads, and over 1 million video views (at a cost of $0.04 per view).

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Thursday–March 19

D.C. Official Fires Back at Roth

Earlier this month, NTIA Administrator Arielle Roth penned an op-ed in the Wall Street Journal that put the D.C. city government on blast for its requests for BEAD funding. She claimed that D.C. wanted around

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Mar 27
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