Non-Profit Partnerships | HBO Multicultural Marketing – Every Story Every One Partnership

HBO connected with audiences of all stripes for Pride Month through its digital video-based campaign that was built around the message “Every Story. Every One.” The partnership reflected the diversity of the LGBT community and the breadth of the network’s programming. HBO also worked to message the depth of LGBT content on HBO Now by highlighting characters and icons within themes. The campaign has so far garnered over 10 million press and paid impressions, over 1,500 HBO Now downloads, and over 1 million video views (at a cost of $0.04 per view).

The Daily

Subscribe
Tuesday–November 24

Doing Good

Lifetime announced “Gift of a Lifetime,” part of the net’s pro-social giveback initiative partnering with charities to identify five women and their families to receive the “gift of a lifetime”

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up