Non-Profit Partnerships | HBO Multicultural Marketing – Every Story Every One Partnership
HBO connected with audiences of all stripes for Pride Month through its digital video-based campaign that was built around the message “Every Story. Every One.” The partnership reflected the diversity of the LGBT community and the breadth of the network’s programming. HBO also worked to message the depth of LGBT content on HBO Now by highlighting characters and icons within themes. The campaign has so far garnered over 10 million press and paid impressions, over 1,500 HBO Now downloads, and over 1 million video views (at a cost of $0.04 per view).